“Jaboloo” - Music Festival
Timeline: Sept 2022 - Jan 2023
Project Type: Brand Creation - Music Festival
Design Process Overview:
Research, Ideation, Concept development, Iteration, Final
My Contribution:
Discovery, Research, Typography, Brand Design, Interaction Design, Motion Graphics, Illustration
Client: Self-directed, design professor acted as creative director
“Jaboloo” is a mock music festival aimed to create branding design and promotional content for the indie and alternative music genre. The primary goal of the project was to elevate the brand to reflect the indie and alternative music community while appealing to a broader audience. To achieve this, I created a wordmark, poster, sticker, social media content, motion trailer, and an interactive app to promote the event.
